With over 50 years of heritage, Salon International 2026 is the definitive platform where the global professional hair industry meets, buys, and grows. As the Europe’s leading hairdressing trade show, it connects 40,000+ highly engaged professionals with the world’s most influential brands, delivering unmatched visibility, direct access to decision-makers, and high-value commercial opportunity.

Product launches and brand activations and live demonstrations, Salon International is built to generate qualified leads, accelerate sales, and connect your brand with the audience that drives growth. Backed by a dedicated strong event team and one of the world’s largest event organisers, your investment is positioned for maximum reach, credibility, and return.

With leading brands already confirmed, now is the time to secure your space at Salon International 2026 and put your brand at the centre of the industry.

Bringing together 45,000+ attendees, in search of top quality hair brands, yours could be one of the 200+ generating high-quality leads.

Exhibitors can access 11,000+ salon owners, along with 30,000 freelancers and home-based businesses that define themselves as focusing on hair and beauty.

With two global shows in one location, exhibitors can engage core hair and beauty owners, distributors and selected retail buyers - all in one high-impact event.

Reach 6,000+ international visitors, including key distrubutors from Europe, Asia and the Middle East.