In an ever-changing salon industry, expectations continue to evolve as clients discover new experiences that deliver broader health and well-being benefits. Are you adapting? Here we explore Takara Belmont's offering that helps you meet this client need.
Emerging therapies, hair and scalp care techniques and beauty treatments have been precipitated and facilitated by equipment innovations that continue to transform salon experiences. As a world-leading manufacturer, Takara Belmont remains at the forefront of this transformation by paving the way for salons to introduce new service experiences and accelerate business growth.
Katie Fielder, Takara Belmont’s National Sales Manager comments: “In recent years, salons have expanded their core offering by embracing the wellbeing experiences that clients want. These new services have created opportunities for salons to grow their businesses, as they provide new revenue streams that increase client spend whilst simultaneously elevating their salon experience.”
With the Japanese Head Spa, scalp treatments and a range of beauty protocols, such as facials, hand and nail conditioning and massage weaving their way into the fabric of modern service menus, salons are more than a place to receive amazing hair and colour. As sanctuaries of relaxation and calm, Katie outlines how salons are contributing to the health, beauty and wellbeing of their guests by incorporating new services and equipment.
Enhancing Luxury from Start to Finish
A luxury experience starts from the moment clients arrive to the moment they leave. Refreshments, upgraded facilities, VIP programmes and take-home products enhance every stage of the salon journey.
Elevating hair and scalp care at the backwash
The fully motorised Yume Series delivers pure relaxation, comfort and full-body ergonomics to alleviate neck and back pain, even during longer treatments. A gel-filled neck cushion, two gel-filled head pillows and full lie-flat backwash beds elevate shampoo services, while head, shoulder and even full body massage can be introduced.
By incorporating the Spa Mist II processor, scalp treatments, head-spa therapies and hand and nail conditioning treatments are easily introduced. Its ultra-fine mist evokes a spa-style ambience while delivering proven benefits for the hair and scalp.
Takara Belmont’s Head Bath creates new therapeutic sensations, as warm flowing water imparts natural benefits to the hair and scalp. By attaching Head Bath to Yume Series* backwash units, salons are creating head spa experiences that enhance well-being and command a higher price point.
From service expansion to business growth
Expanding your service menu differentiates your salon and maximises its growth potential. Below, Katie highlights 5 ways to build your business as your offering expands.
- Enhance treatment quality
Promote spa-style experiences that enhance well-being – from shampoo services and hair treatments to scalp care, and improved colour outcomes.
- 2. Offer unique services to differentiate your salon
Introduce scalp therapy sessions, head spa therapies and hand and nail conditioning to offer clients more choice and boost revenues.
- 3. Create promotional packages
Offer introductory incentives, create packages for seasonal events and special occasions, and bundle services to stimulate repeat business. Remember to upsell and cross-sell e.g. give a discount on a scalp treatment when a colour client comes in, or discounts on products related to their service.
- 4. Promote exclusivity and loyalty
Design VIP packages and private appointments that include multiple services and/or related service combinations. Include in your loyalty programmes to make your clients feel rewarded and special.
- 5. Market your way to success
When introducing new services and equipment, promote them on your socials and website. Use reviews and client testimonials and showcase before and after images and videos to highlight client experiences and results.
Get the Look
Create the head spa experience in your salon
- Yume Noble
Featuring the advanced motorised technology that defines Takara Belmont’s prestige Yume Series, Yume Noble has a thicker and wider full lie-flat backwash bed, along with a gel-filled neck cushion and two gel-filled head pillows that alleviate tension.
Price: £7,800
- Spa Mist II
This compact, highly functional and versatile mobile processor actively enhances the condition, health and well-being of the hair and scalp, while giving salons the scope to introduce enhanced colour services, and hand and nail conditioning treatments.
Price: £2,300
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Head Bath
Head Bath attaches to the Yume basin to enhance every client encounter while increasing the value of treatments by actively improving scalp health and well-being.
£1,100
* The Yume, Yume DX, Yume Noble and Yume Espoir are compatible with Takara Belmont’s Head Bath accessory
For more information on Takara Belmont equipment visit www.takarahairdressing.co.uk Upgrade now with Takara Belmont’s 0%, zero deposit Finance Lease www.takarahairdressing.co.uk/finance
This is a sponsored feature in collaboration with Takara Belmont.
