Kim kardashian and pete davidson made a hair commitment
Published
06th Jun 2022
by chloe
There’s no way to say ‘commitment’ quite like matching hair do’s. Earlier this week, Pete Davidson debuted his platinum blonde taper cut to match partner Kim Kardashian, who made the overnight transformation for the Met Gala last month - where she paid tribute to Marilyn Monroe.
Kim Kardashian took to her Instagram story to show off their looks and cement their couple status. Long-term couples often start to adopt their partners mannerisms, crack the same jokes or wear the odd co-ordinated outfit – but it’s no surprise that Kim and Pete took it up a notch.
"I’m getting flashbacks to the shots of Britney & Justin double denim days, Gwyneth & Brad matching blonde crops, and Posh & Becks leather styling era and morphing into each other. They’re a real power couple now!” says Jonathon Andrew, global ambassador for Fudge Professional.
Pete’s take on the look is near-white with an ash undertone, whereas Kim’s locks appear brighter and creamier. This might not be the first time each of them have ventured to the blonde side, but it's the first time they've done it together - is this...couple goals?
“I’m loving this new matching couple colour trend! Especially when it comes to blondes. If you can, why not!? When these types of colour changes become news in the media, we often start to see more guys coming into the salon to ask for a colour change and elevated service. It’s good for business," says Adele Clarke, owner of Spectrum Hair and OSMO ambassador.
Both being natural brunettes, their roots appear darker than the rest of their hair, creating depth but also, highlighting one downside of bold looks like this - regrowth.
As romantic as this display of affection was, we’re focused on the bigger commitment they’ve both made – the commitment to the upkeep of platinum hair. We spoke to a few experts about what the blonde lifestyle means for clients and the role they should play in maintaining the look.
"You need to be fully committed to the blonde life once you start. Once they start lightening their hair, they are signing a 'virtual' contract and they need to commit to regular appointments, amazing professional products and less heat styling," explains Emma Grave, Pulp Riot Artist.
Haircare is self-care
Aftercare at home is key and having the right products is a must. "A strengthening shampoo and conditioner will keep the condition on point, whilst weekly usage of a purple care range like the OSMO No Yellow Shampoo and Mask will knock out any yellow undertones and keep the blonde looking fresher for longer in between root touch ups," adds Adele. Educating your clients on their regime will benefit you in the long run - the healthier the base and brighter the colour, the better your results will look each time! "Providing a comprehensive prescriptive regime is a must. With clients now leaving up to 10/12 weeks before they return, ensuring they have the correct products is key," adds Jonathon. "For moisture and colour protection, Fudge Professional's Clean Blonde Damage Rewind Shampoo and Clean Blonde Damage Rewind Treatment Mask work a treat.” With summer around the corner, correct sun-haircare is essential. The sun can not only damage the hair, but also damage and alter the colour. Applying SPF to the scalp and lengths will protect the colour from the harsh effects of UV rays.
"I always recommend using very little heat and ensure that you keep your appointments within 6 weeks to keep up with the maintenance of regrowth," adds Jack Kilpatrick, director of JKP Hairspa.
"The BLONDME range by Schwarzkopf Professional is always my go to in-salon and for clients to use at home. Every product in the range has integrated bonding technology that keeps the hair healthy even whilst lifting," says Caitlin Trenholm, Schwarzkopf Pro young artistic team member.