Janet maitland's top tips for running a successful salon

Janet Maitland has worked in the hairdressing industry for some 38 years with experience as diverse as working on a cruise ship, owning a salon and working as a hairdressing lecturer and verifier. 

During the recession, Janet's two salons and academy have thrived. Here she shares her top tips for running a successful hairdressing business. 

Keep investing in training

During a recession it's more important than ever to invest in your staff, providing them with good-quality training. This is also a good way of showing staff members how important they are to you and that they are valued.

Invest in your property

Maintain the exterior of your salon so that passersby don't keep going past. To tempt people into a salon when money might be tight, it has to look good.

Ensure you make a great first impression

First impressions count more than ever during a recession because people need to feel any expenditure is justified. Think about everything from the music that is playing to

the way the staff are dressed, the general atmosphere - clients want to enter a happy environment - and the way they are greeted.

Offer amazing customer service

Excellent client service is always vital, but never more so than during a recession when clients demand value for money. Don't forget the little extras such as good coffee - we offer a full range of cappuccinos and lattes.

Invest in a computer system

Don't just invest in a system and store data - use it! A computer system is a mine of information which can be used to measure and improve performance levels of staff and various areas of the business.

Conduct a customer survey

If you know what clients are unhappy about, then you can make changes.