Main Stage
Timetable
Stop Chasing Busy: The KPIs That Make Salons Truly Profitable
Main Stage
Learn which numbers matter most, how often you should be monitoring them, and how to use data to make confident decisions on pricing, staffing and growth. You will leave with a framework that brings clarity and control to your salon.
Empower your team to deliver: Building Structure, Progression & Loyalty
Main Stage
In this session, discover practical ways to set expectations, create career pathways and build loyalty within your team. Learn how strong leadership and supportive systems can turn talented staff into long-term ambassadors for your salon and how to motivate and incentivise the next generation.
Sara Shoemark
Founder & Owner, Glow Beauty Group
Maria Evangelou
Holistic Business and Wellbeing Coach
Sara Shoemark
Founder & Owner, Glow Beauty Group
Sara Shoemark is the founder and owner of Glow Beauty Group. After training at the Ray Cochrane Beauty School, she worked in leading retail and spa environments including Harrods, Selfridges and Fortnum & Mason. Returning to the North West, she founded her own salon which grew into the Glow brand, now operating across Wrexham, Chester, Mold and Tattenhall. Sara is widely respected in the industry for her commitment to training, mentorship and raising professional standards in beauty therapy.
Maria Evangelou
Holistic Business and Wellbeing Coach
Maria Evangelou is a holistic business and wellbeing coach for hair professionals. A former salon owner who’s lived through illness, grief and burnout, she now helps salon owners and small businesses grow with clarity, balance and purpose - without sacrificing their wellbeing.
Marnie Wills: Personal AI Intelligence: The Essential Mindset for Every Salon Business Leader
Main Stage
This keynote is designed specifically for salon and clinic leaders who know AI matters but are unsure where it fits into their everyday roles. It breaks down the true what, why, and how of generative AI in clear, non-technical language, shifting the focus away from complex tools and towards a robust personal AI mindset that every modern leader needs to thrive. AI is not reframed as a threat to jobs, but as a powerful collaborator that will sit alongside key parts of a leader’s job description - from planning and decision-making to marketing ideas, client communication, and team support. The session heavily emphasises the education of AI as an essential skill, ensuring all beauty and hair professionals are prepared to work with integrated AI and agent workflows as a natural part of how they think and act at work. As an attendee, you will leave with a simple, structured path to build your own AI workflows, ensuring you no longer feel left behind by the pace of innovation.
Marnie Wills
AI Strategist & Fractional Chief AI Officer | CEO & Founder of SportyMinis
Marnie Wills
AI Strategist & Fractional Chief AI Officer | CEO & Founder of SportyMinis
Marnie is a AI strategist and fractional chief AI officer who specialises in helping established business leaders build AP capability across the organisations without being overwhelmed by time or tech constraints.
Ryan Power: The Calm Salon: How Owners Build Profitable Businesses Without Burning Out
Main Stage
What if the most successful salons weren’t the busiest ones? This keynote from salon mentor and Salonology co-founder Ryan Power explores why calm, structured businesses outperform chaotic, high-effort ones - and how salon owners can redesign their role to create more profit, more control, and more freedom.
Ryan Power
Salon Mentor and Salonology Co-Founder
Ryan Power
Salon Mentor and Salonology Co-Founder
Ryan Power is a salon business coach, marketing strategist, and co‑founder of Salonology. He helps salon owners grow their businesses, attract more clients, and create profitable, balanced businesses through practical strategies, marketing systems, and expert mentorship.
Charge Smarter, Sell Better: Service Pricing & Retail Strategies
Main Stage
Pricing and retail are two of the most powerful, and often most underused, drivers of salon profitability. Our experts will explore how salon owners can price services with confidence, position retail more effectively, and build revenue without relying on constant discounting or simply working more hours. Leave with practical insights on how to protect margins, increase average spend and create a financially sustainable business.
Andrea Simpson
Facialist
Anita Stubbings
Owner of Body Matters Salon
Sonny Playforth
Salon Director at Sonny Playforth Hairdressing
Andrea Simpson
Facialist
Andrea Simpson is an award-winning facialist, solopreneur, global educator, author and founder of The Facial Mentor. Renowned for her Autograph Facials blending advanced technology with intuitive Ayurvedic science, she helps professionals elevate pricing, positioning and profitability. A year-long waitlist and industry accolades reflect her expertise in building premium, purpose-driven beauty businesses.
Anita Stubbings
Owner of Body Matters Salon
Anita Stubbings is a salon owner and experienced skin and beauty therapist with over 30 years in the industry. Since qualifying in 1989, she has specialised in personalised skin treatments and has worked closely with Guinot since 1994, achieving results that have been featured in the brand’s marketing. She is also actively involved in charity work and fundraising.
Sonny Playforth
Salon Director at Sonny Playforth Hairdressing
Sonny Playforth is an award-winning hairdresser and salon director based in North Yorkshire, UK, known for owning Sonny Playforth Hairdressing on Northallerton High Street since 2014. He specializes in short, precision haircuts and color, holding a L'Oréal Professionnel Colour Specialist degree
From Posts to Profit: Social Media & Marketing That Works for Salons
Main Stage
With social media dominating such a large portion of modern life, this panel explores how to create high impact that converts followers into clients. Discover what to post, when to post it, and the trends worth following. You’ll also learn where social fits in the marketing wider mix and how to maximise all methods for a 360 approach to success.
Heffy Wheeler
Multi-Award-Winning Vivid Colour Specialist | Global Educator | Creative Director at HXHair
Heffy Wheeler
Multi-Award-Winning Vivid Colour Specialist | Global Educator | Creative Director at HXHair
Heffy Wheeler is a UK-based vivid colour specialist and global educator, known for transforming hair into bold self-expression. As the founder and Creative Director of HXHair, she has built a brand that blends creativity, education, and individuality. With over a decade of experience, she has worked with leading global brands and delivered education internationally, empowering stylists and clients to embrace fearless, creative colour.
