Procare exists for one reason: to give stylists and colourists everywhere the Freedom to Create. From the very beginning, our mission has been simple—develop premium-quality products that inspire confidence, unleash creativity, and make the colouring process seamless.
When we launched in 2001, we were a small company with a big ambition. Today, Procare is proud to be the leading manufacturer of hair foils, dispensing systems and alternative colour placement tools across the UK and Europe, as well as the No.1 selling hair foil brand in the UK. But while we’ve grown, our purpose remains the same: to support the craft of hairdressing with tools that professionals can trust, time and time again.
Hairdressing is an ever-changing, fast-moving industry—and we love being part of it. Every day, we work closely with stylists, salons, and colourists to understand their needs, so we can design products that truly make a difference. Whether it’s a roll of foil, a precision dispenser, or an innovative placement system, everything we create is built with one goal in mind: to help professionals deliver exceptional results without compromise.
Innovation has always been at the heart of Procare. Our passion for pushing boundaries led to the creation of the Procare 24*7 Dispensing System—the world’s only fully automatic hair foil dispenser. It’s just one example of how we’re dedicated to making salon life easier, more efficient, and more creative.
But for us, innovation is nothing without quality. That’s why every Procare product is held to the highest standard, from responsibly sourced materials through to rigorous testing. Our foils, for instance, undergo strict quality control to ensure they perform flawlessly with the latest colours and bleaches. Because when a stylist is at work, nothing should get in the way of their vision.
We’re proud that the UK leads the way in global hairdressing, and even prouder that Procare plays a role in that story. By continually investing in our people, our partners, and our production facilities, we’re able to create products that not only keep up with the industry but help drive it forward.
At the heart of everything we do is a belief: stylists deserve the freedom to bring their ideas to life, explore new techniques, and elevate what’s possible with colour. That belief is woven into every product we make and every decision we take.
And while we’re passionate about today, we’re equally focused on the future. Change starts with each of us, and at Procare we’re committed to doing our part for a more sustainable world. From smarter sourcing to reducing waste, we’re taking action to make sure our industry’s future is as bright and inspiring as the styles created within it.