Benefit from change

Smart companies don't simply monitor change; they monitor the implications of change happening around them, according the Cambridge Design Partnership, an independent product and technology development company. If companies are to benefit from change, it says they must be alive to other forces driving change:

Culture

Lifestyle

Demographics

Technology

The environment

Being aware of the opportunities different disciplines create, gives forward-thinking companies the chance to create market-leading products and positions. Sussex-based company Lookfantastic recently rebranded after it noticed changes in the marketplace. Southern franchise manager Paul Smith explains: "Keeping up with fashion and the many changes in how we run our lives is crucial for any hairdresser wanting to expand their business. "With the changes in the demographic trend and the time that people have available to spend on their hair, the industry must ensure that trends, predictions and lifestyle are considered not just on the catwalk, but in the salon where these forecasts are fully brought to life. "I believe that having the foresight and flexibility to adapt to customers' needs - combined with close attention to what they require of their hairdresser, not just in style but in terms of suiting their working and family life - will give your business the edge on competitors."