Approaching clients about thinning hair needs
Top men's hairdresser and owner of The Surgery hair and grooming salon, in Swadlincote, Derbyshire, Richard Anthony offer some tips on dealing with clients with hair loss.
1. Do not be afraid or embarrassed to approach clients with thinning hair concerns . My recommendation is to build on the subject gradually during the cut or consultation but always in privacy when alone with the client and never in front of a third party. Offer suggestive advice or recommendations subtly without being too direct . A sympathetic but genuine approach is best .
2. Lots of men are not only embarrassed but some feel intimidated by the fact that they are going thin . A hairdresser needs to be sympathetic in their approach. However 41% of men feel happier to discuss thinning hair issues with their stylist as aposed to 29% with a doctor . Try a month of in salon promotions on Hair Loss Prevention . You could even do a special clinic a night a week . Education is key.
3.Dont rush or push a client with thinning hair . There has been so much negative press and false claims surrounding thinning hair treatments that many men do not have confidence in many treatments . Advancements in thinning treatments have progressed and moved forward dramatically in recent years Many men assume that theres no help out there and pass the opportunity by. Trrying starting by offering recommendations like in my top tips for Thinning hair.
4. Offer a special private consultation for thinning hair as part of your service menu . My recommendation is that this should always take place in a private room or area of the salon or beauty room.
5. Extend your internet services by offering an online service to your clients with recommendations and advice on thinning hair . Show product imagery and maybe before and after pictures.
6. Some men are happy to go bald gracefully and adapt a carefree approach by keeping hair shaved or short . Many men are unaware of what you as a professional stylist may be able to offer them as an alternative. Men often assume that a comb over or shaved hair is their only option .
7. Thinning hair treatments and Scalp advice is an extremely lucrative service to add to your service menu. Many salons are missing out on lost revenue by not offering this now booming service both with in house treatments & retail . We should as professional stylist be offering our skills & advice . Try approaching a client with thinning hair by offering to try out in salon products that are targeted for thinning hair and explain what you are doing , this alone is often enough to increase retail sales and makes clients feel special .
8.I believe strongly in when you can solve a clients problem you will retain a client for life. Clients will become more loyal to the salon when locked into your regular hair care regime . Clients on such treatments maybe encouraged into the salon on a more regular basis and may buy into other salon services as a result.
9. Do not be afraid to cross promote thinning hair services with beauty services. Indeed many men find the idea of scalp massage etc combined with hair treatments a relaxing and more acceptable approach .Beauty therapists can easily be trained to offer thinning hair treatments as part of their services also. Try a relaxing indian head massage with natural organic hair treatments designed for tired or stressed hair . Buzz words like Stressed hair or tired hair are sometimes more comfortable to hear than thinning .
10. In my experience more men are encouraged into the idea of addressing thinning hair concerns by their partners ie wives , girlfriends . With this in mind try cross promotions in salon by showing your ladies your new services for men .
