L'oréal professional products division salon emotion virtual training schedule

L’Oréal Professional Products Division’s Salon Emotion virtual training session is a streamlined version of the course with weekly webinars on Access, the Division’s online education platform. Salon Emotion, which was created by L’Oréal Professional's portfolio of brands (L’Oréal Professionnel, Redken, Kérastase, Matrix, Pulp Riot – to name a few), is a concept that is designed to help enhance and elevate all touchpoints of the customer journey experience. The Salon Emotion virtual training course covers everything from a salon’s online and digital footprint, to the in-salon appointment experience. As Salon Emotion live roadshows cannot currently take place, the team have condensed training to support salons who wish to continue development during the coronavirus lockdown.

Key topics for Salon Emotion virtual training webinars include:

• How to audit your website
• Social Media top tips
• Apps and community management
• Wellbeing and Mind-set
• Fast-track overview of the full Salon Emotion client journey

Webinars are free to attend and can be accessed via Access and searching for ‘Salon E-Motion’. This is the schedule of not-to-be-missed content which is being updated regularly:

Thursday 16 April for Socially Savvy: Your Salon’s Social Audit at 2pm (BST)

Join the Salon Emotion Team for the only social that doesn’t need distancing right now and stay connected through digital mediums and in particular – social media! Learn how to assess your current social media profiles and content in order to scout opportunities that could help to drive your business. What does 'good content' actually look like and how can your bio improve your searchability, with much more!

Friday 17 April for Consumer Experience Savvy: How is Covid-19 Impacting Consumer Behaviour at 2pm (BST)

A helpful insight into the impact the lockdown is having on beauty and the opportunities to consider when salons reopen. Join this session to find out how the current situation is impacting women's attitude towards hair salons, whether it will change their behaviour whilst venues are closed and how they feel about being able to visit again. We'll also cover key areas to reassure on once salons reopen!

Thursday 29 April for Digitally Savvy: How To Show Up First On Google at 11am and 2pm

Learn about SEO, find out how to rank first on google & watch our Digitally Savvy Video

Friday 30 April for Socially Savvy: Get Appy - Apps to use during Covid-19 to help with content, productivity and business at 11am and 2pm

There's an app for everything nowadays, so it can be hard to know what to try when looking out for apps to help you with your social media content and management. We take the hassle out of finding out what apps actually work by sharing our top recommended apps to create feed posts, Instagram Stories posts, videos editing tools, scheduling and planning apps and much more!

Friday 1 May for Consumer Experience Savvy: How Covid-19 is impacting consumer behaviour at 11am and 2pm

Join this session to find out how the current situation is impacting women's attitude towards hair salons, whether it will change their behaviour whilst venues are closed and how they feel about being able to visit again. We'll also cover key areas to reassure on once salons reopen! Click here to find out more about the original Salon Emotion course.