Schwarzkopf celebrate 120 years of creativity at salon live
Published
15th Oct 2018
by Kate Woods
There was something for every style and sensibility in the Schwarzkopf Professional presents Tyler Johnston, Lesley, Jennison, Hooker & Young and X-presion Salon Live at Salon International
The action-packed show began with a step back in time courtesy of Gary Hooker & Michael Young. First the British Hairdresser of the Year nominees took the crowd back to the 80s with their English Eccentrics, which had nods to the new romantics. “We’ve done a lot of colour blocking,” explained Michael.
Then it was back to the 70s, where their R n'Biba collection showed long loose bouffant wigs that were whipped off to unveil chopstick-tonged looks with a modern afro feel.
Finally they presented two understated avant garde creations and Michael explained: “Sometimes people think avant garde has to be big and bold, but it can be small and contained. These looks were all about creating a moment, all about the drama.”
Blondme was next to take centre stage. The amazing results and retail potential of the range were showcased by Suzie McGill, Dylan Brittan, Kevin Kahan, Gary Taylor, Sara Barlow and Debbie Gee.
They each created a model that was injected with their own style and personality and coloured with a stunning spectrum of pastels from beautiful creamy blondes to pretty lilacs and a stunning candyfloss pink accentuated a delicate crop with a punky edge.
X-Presion took their reputation for creating boundary-pushing colour to the stage as they wowed the crowd with a tartan creation, coloured with their unique pixel technique.
“The tartans we used in the clothing design also goes in the hair. But as you know if you create that you need to find a way to do it in the salon environment because that would probably take about a year! With the pixel we are now making something new, playing with the shape of tartan,” explained Gaspar Thomas.
From the playful creativity of X-presion it was back to the salon-friendly hairstyles of the Essential Looks Collection, as presented by Global Colour Ambassador Lesley Jennison and Global Style Ambassador Tyler Johnston.
Texture and movement were the key buzzwords for the punky Lucid Nocturne models, while Global Tribe explored the contrasting textures of a mix of cultures. The understated but voluminous shapes were complemented by soft teddy bear blondes with accents of lilac and lavender.
For those wanting to push their colour, New Formal celebrated strong iridescent colours with high shine. A stunning magenta added a wow factor to a strong architectural crop, while a modern purdy appeared to sparkle with its mirror-like shine.
Schwarzkopf Professional are celebrating their 120th anniversary, but this wasn’t a time for a reflection. Instead they finished the presentation by looking to the future and a little glimpse of the Spring/Summer 2019 Essential Looks. With gender neutrality, self-made hair and understated un-done looks on the way it's clear that the futures looking very exciting.