Salon international 2012: alan austin smith

'Is It Working?' is Alan Austin-Smith's mantra! It's the question that has made the Fantastic Hairdresser one of the most respected education brands in the global industry. 

Today he is bringing that question to how we communicate with hairdressers to motivate them to be more successful. The only way a salon can achieve its goals is through a motivated and committed team. 

However, the question quite simply is whether what we are doing to achieve this is actually working, or are our well meaning efforts to turn hairdressers 'on' actually having the opposite effect?