A 2020 vision by toni & guy at salon live 2019
Published
07th Oct 2019
by Kate Woods
TONI & GUY put on a fun-filled and education-packed celebration of high fashion, youthful wearability and boundary-pushing avant garde creations in their Salon Live show.
First up was a showcase of their 2020 Trend Report collection by members of the International Art Team. The commercial collection, that included three men’s looks, was all about relaxed and very wearable hair.
“It’s a grown up, sophisticated and elegant collection with tongue-in-cheek fun names. It’s a collection that hairdressers will love to create and your clients will love to wear even more,” said International Creative Director Cos Sakkas.
Highlights included Making Waves, a relaxed yet sophisticated long muted blonde, the Blow Up, which twisted the bow shape to maximise natural texture with volume at the top and bottom of the head and Purdy Boy with its soft and androgynous vibes.
Colours were a huge departure from the vibrant tones of recent seasons. “The colour is about what we have seen in in fashion. They are becoming a bit more muted a bit more grown up. Even the playful colours have got a bit of a metallic sheen,” explained International Technical Director Siobhan Golden.
Label M celebrated 15 years of the styling range with Keeping it Real and what better way to keep it real than using team members and academy models to walk the looks? The fun, youthful looks included gorgeous blonde bobs and crops, plenty of natural curl and a petrol blue fade that stood out from the muted tones on display.
Another 15 year anniversary is TONI&GUY’s relationship with London Fashion Week. Headed up by International Artistic Director Indira Shauwecker the showcase demonstrated techniques that have been used on the catwalk and pushed them a little further.
I’m with the Band, created an Alice band using the model’s hair while The Comb Back, pulled hair away from the face in a zigzag shape to give full impact to the voluminous curls behind.
Then for the avant garde finale TONI & Guy Salon Live shows are renowned for. With nods to the distant past and the distant future there were clashes of texture, hints of metal and stacks of wow factor!
