Schwarzkopf professional creates neonmania at the trend lab

Schwarzkopf Professional invited Hairdressers Journal International to the new Trend Lab at the brand's headquarters in Hamburg, Germany to capture exclusive behind the scenes images and footage from the #NeonMania shoot. The concept behind the Trend Lab is to respond to the latest trending topics on social media and create step-by-step tutorials and finished looks that can be shared online to inspire and inform hairdressers across the industry. The custom-made space blends together a premium loft-style salon and a state-of-the art photography studio and the blank canvas can be transformed to suit any current or upcoming trend. The content can be created in real-time with live videos streamed on Facebook and Instagram Live. A blacked out room filled with neon signs was used as the backdrop for the #NeonMania shoot. UK hairdresser and Schwarzkopf Professional brand ambassador Tim Scott-Wright created the Royal Take Over Lucid Nocturnes look featuring subtle deep blues and reds against a structured bob with a fringe. Schwarzkopf Professional's international creative director Simon Ellis said: "The Trend Lab as a real step-change in digital delivery and a brand-new channel that provides the opportunity to capture, connect and deliver education-based, real time hair and fashion trends, as they happen. Exclusive Trend Lab content is accessible on Schwarzkopf Professional's state-of-the-art eLearning platform ask-elearning.com with hairdresser-led webinars. However, the #NeonMania step-by-step tutorial and finished look will be featured exclusively in an upcoming issue of Hairdressers Journal International with behind the scenes footage on our website.