Revlon Professional has recently appointed Matt Horder as its commercial director for the UK and Ireland.Matt has nearly two decades of experience in the beauty sector, having worked at Revlon Professional for over eight years in various key senior roles including national sales manager for the UK and Ireland, and, with Estee Lauder Companies, was also Avada’s regional sales manager.Revlon Professional has noted that Matt will be instrumental in driving commercial growth by leading the brand by identifying new market opportunities. Speaking on the new role, Matt says: “I’m honoured to be taking the role of commercial director for Revlon Professional. Through my experience, I look forward to building on Revlon Professional’s iconic heritage and success within the UK & IE professional beauty market.”“Revlon Professional UK & Ireland is one of the most iconic beauty brand names of all time- its recognition with consumers is second to none and the name is synonymous with cutting edge beauty innovation combined with old school glamour. My focus is going to be supporting our behind the chair hairdressers who are the backbone of our wonderful industry.”He continues: “Even though we are part of this huge international brand, our UK & Ireland team and salons have always been close knit and have the warmth of an extended family. I want to continue and build on this as I truly believe in our hairdressing community and I know we are stronger together. Hairdressing is built on a community of creative entrepreneurs."On the future, Matt concluded: “The first half of 2021 is going to have its own unique challenges and we will need to be agile to win but I have such faith in the ability of hairdressers and their importance in our local communities that we will come through it stronger, closer and ready to flourish and grow.”