Roots professional announce new brand ambassadors

Having recently ascended into the UK market, Roots Professional have announced the unveiling of their very first UK ambassador and UK educator, following an exceptional launch in both the trade and consumer industries.

Inanch Emir of Inanch London, and Krysia West of Postiche Academy, have joined the brand as ambassadors representing their different areas of expertise. Both have a passion for not only the hair industry, but the subjects of hair loss and thinning as a whole, with a wealth of experience in working with clients who experience similar issues on a day to day basis.

Inanch Emir

Inanch joins the brand as the Roots Professional UK ambassador and global hair extensions care ambassador. Known for her incredible hair and extensions skills, Inanch has built an incredibly loyal clientele and strong reputation with her work, and regularly tends to the hair of both celebrities and royalties alike. Within her role, Inanch will represent the brand on both a trade and consumer level, demonstrating at live events and interacting with those who are interested in learning about the products and the Roots Journey. Inanch will also be heavily involved in the product development process, working with the team to formulated specific extensions focused products in the future.

Inanch said, "I am delighted to be appointed as the Roots ambassador for the UK. We’ve been using their products for several months now and work extremely well for our clients that suffer from fine or thinning hair. Providing hair loss solutions to our clientele has always been my passion and to be able to offer Roots as an alternative hair & scalp care product is great!" 

Krysia West

Krysia joins the brand as Roots Professional UK educator. With a love for education and continuous drive for success, Krysia has developed an exceptional reputation for her trichology work and brings with her, in depth knowledge and experience, whilst also experiencing her own personal journey of hair loss and thinning. Within her role, Krysia will work with salons across the UK educating them on the subject of hair loss and thinning and providing key product knowledge, to ensure every stylist feels confident and comfortable when working with the products. Krysia will also play a vital part in the development and role out of the Roots Professional backwash rituals and in salon experience, ensuring every client receives the very best standard and service at every opportunity and location.

Krysia said: "I am really excited to be part of the Roots family. I think this is something that the industry needs and is currently lacking. I love that the products actually work and speak for themselves. I feel excited to be part of a new revolution in hairdressing."

Brian Hendricks, co-founder of Roots Professional said: "Both Inanch, and Krysia are experts in their own respected fields of hairdressing and bring with them extensive experience and knowledge, with each having a true desire to bring the topic of hair loss and thinning to the talking point of the craft. Roots Professional is grateful for their trust in our innovations and thrilled to have them on board this journey."