Revlon professional introduce nutri color™ filters: metal-ice
Published
03rd May 2022
by Chlo Weldon
As we finally enter the Spring/Summer season, Revlon Professional are here to help us all keep our cool with the introduction of five new gleaming, metallic shade filters added to the Nutri Color family called Metal Ice. In a quest to inspire consumers to embrace bold and audacious colour, Metal Ice filters consist of cool metallic shades that exude creativity, playfulness and individuality.
Invite your clients to let their imagination run free and have a play with these cool as a cucumber shades that can be personalised and adapted to their specific colour requirements, offering you as a stylist endless mixing possibilities. Ideal to use in salon after pre-lightening or on blonde bases, the filters can also be used at home as a colour refresher.
Pedal to the Metal
The filters shade collection includes the addition of two new metal colours: Mauve Blonde and Iced Rose, which are perfect options to create cool shade results. The Metal Ice collection is completed with three bestselling shades of Intense Platinum, Pale Platinum and Intense Silver, which offer a neutralized, cool and metallic based finish.
Nutri Color Filters contain a unique 3-in-1 INSTA-PIC TECHNOLOGY that delivers direct, intense colour, care and shine resulting in a shimmery, ultra-luminous effect for your clients. Global ambassador for Revlon Professional, Mark Leeson says: "Nutri Color Filters promises a much-needed return to bold and daring colours. It’s time to lower the temperature and see colour through a metal-ice lens with new sophisticated, cool metallic shades that are set to become the key trend of the season. This Spring/Summer, get ready for the cold because, once again, Revlon Professional has taken a step forward with an expanded, versatile and exciting palette."
