Joico announces new partnership with the marc antoni group

Joico have announced they are teaming up with the award-winning Marc Antoni Group. The group has a rich heritage rooted in family and are known for their creativity and business-minded approach. Over time they have grown to become prominent figures in the industry. "We felt Joico were the perfect company to help Marc Antoni move forward and develop our team, whilst maintaining the five star quality we offer in our salons with their exciting and innovational products,” states Bruno Marc, Marc Antoni team member and the newly appointed Joico Ambassador for Europe, the UK & Ireland Also on board are Marcus, Altin Ismaili, Daniel Bryan and Dan Spiller, now the Joico Colour Ambassador for Europe, the UK & Ireland. This team are consistently rewarded for their creative work. Over the years they have been named Artistic Team of the Year twice, including their win in 2018. They also won Southern Hairdresser of the Year three times, earning themselves a place in HJ's British Hairdressing Awards Hall of Fame, one of the highest honours in the hairdressing industry. Eric Kater, general manager Joico EMEA – Division Beauty Care Professional is excited about the news . He said: “We are delighted to welcome the Marc Antoni Group and are looking forward to working closely with the Marc Antoni Artistic Team on many creative and educational programmes.” Look out for their upcoming work on the Joico website.