How to grow your business with creative colour - even if you live in a small town
Published
25th Mar 2022
by Kate Woods
For such a long time it’s seemed like there’s a compromise to be made – do you channel your creativity and do the work that makes your heart sing, or do you focus on the more commercial work your business needs to thrive?
But that dilemma is no more.
Recent research has found that not only do vivid colour clients spend twice the average amount of money on their hair, younger clients are now the highest salon spenders too.*
And with 36% of clients wanting intense colour*, Pulp Riot is ready for you to make the changes your clients want to see.
THE POWER IS IN YOUR HANDS WITH SUPERIOR PAINT
Creative colour has a bad reputation; staining for fading with undertone and the need for colour correction, but Pulp Riot flips that on its head. You'll enjoy:
28 intermixable shades Use on their own for the best brights, or mix with Clear Semi-Permanent Colour for a more pastel tone.
Always Fades True to Tone You NEVER get an unwanted undertone, just a gradual pastelisation as it fades.
Blends Better The conditioner based formula is easy to use and blends so much easier.
Doesn’t bleed, even when rinsing The product hardens on the hair strand so you can lay contrasting colours together (speeding up services) and even rinse in one without colour run off because all the pigment has deposited on the hair.
REMOVE THE FEAR FACTOR – AND UNWANTED TONES – WITH BLANK CANVAS If you lack confidence with vivid tones, or just want a little peace of mind that you can still get your desired result even if it didn’t quite go exactly as you pictured it the first time, meet your new BFF: Blank Canvas. Blank Canvas is the ultimate colour remover. Simply mix with developer, fully saturate the hair, remove it after 20 minutes and start again. Genius! LEARN FROM THE BEST WITH PULP RIOT Do you wish you could do more vivid colour bleeds, and eye-catching pops of colour, but worry they’re just for edgy City centre salons and student towns? Think again. Jaymz Marsters built up a thriving creative colour business from a small market town and he wants to share his story and his creative secrets so you too can be the bright, bold and beautiful colourist you want to be. Sign up here to watch Jaymz's exclusive videos and find out how you can add creative colour to your service menu and create insane results on any hair type with Pulp Riot semi-permanent colour.