Aveda hosts brighton beach clean with marine conservation society

Aveda, the vegan, high-performing hair care brand, partnered with the Marine Conservation Society to host a beach clean on 21 March 2022 in Brighton, ahead of Earth Month 2022. Led by Aveda’s UK trade sustainability ambassador, Gina Conway, a team of 41 Aveda salon network representatives met at Brighton Beach to help support the fight against marine litter in the UK. As part of the beach clean, the leading UK charity dedicated to protecting the country’s seas, shores and wildlife, Marine Conservation Society also conducted a ‘litter timeline’ with the team from Aveda, demonstrating how long litter found in the marine environment takes to break down. A rope ‘timeline’ was laid out with markers positioned along it representing different timeframes and litter items were attached, based on how long they will take to breakdown, particularly highlighting the big problem of plastics in the marine environment. On the day, Aveda collected 65kg of litter and rubbish from Brighton Beach, with just over 70% being plastic and polystyrene. Gina Conway commented: “This was a really important day for Aveda salons to be part of and I’m pleased that we were able to support The Marine Conservation Society’s efforts to keep our sea and shores clean. “We were all shocked by the amount of litter we collected from the beach and absolutely horrified at how long some waste takes to breakdown. Aveda has always prioritised sustainability and is committed to supporting initiatives that help the planet, and so it was a truly inspirational and educational day for us all.” Gina added. Since 1999, when the brand’s annual Earth Month campaign was first launched, Aveda has made a significant impact, raising nearly $67 million for environmental causes around the world. At Aveda, Earth Month is not a trend – it’s a celebration of its guiding principles and mission. It’s also a time that Aveda encourages its community to join the brand’s sustainability efforts to better the planet. Alongside the beach clean, this Earth Month, Aveda is continuing the support of its non-profit charity partner, charity: and seeks to provide clean water to more than 1.4 million people and protecting approximately 2000 watersheds. Together with charity: water, Aveda focuses on providing clean water, sanitation and hygiene (WASH) to people in need in its sourcing countries of India, Nepal and Madagascar during Earth Month 2022 and beyond. You can read more about this here.