3 ways to talk to clients about sustainability

With sustainability, climate concerns and April embracing Earth Month, talking to clients about being more eco-friendly is on the agenda for many hairstylists. But how should you talk to clients without turning them off the subject, or coming across as too pushy when all they want to do is be pampered? Matrix Artist ambassador, Carol Ritchie says while it’s an important conversation to have, the language you use is worth considering. "Many of our clients are also concerned about sustainability in life, and while it’s worth talking to them about what you and your business are doing, don’t overload them with information and go in too strong. You want them to be with you on your sustainable journey, and while some clients are happy to just talk about their hair, it’s also important for them to know that you as a stylist and as a business are doing your bit."

Carol’s tips on talking about sustainability with your clients:

1. Pick a couple of things you have changed in the salon and the reason why and what the benefits are. When we are excited about things, our clients will be too. Most people are aware of climate change and are already doing their bit at home, so this can make them engaged and inspired.
2. If you’re looking for something to talk about with your clients, why not discuss renewable energy, eco-friendly shower heads and recycling your metals and foils.
3. Stock products that are eco-friendly such as Biolage, and talk about the ethos and their benefits.

And as we're celebrating sustainability week, don't forget to check out more of our eco-friendly, sustainability content here.