The february hot list: the launches we love this month

It's the month of love so it's only fair to share the professional hair product launches we are head over heels for this February...

Bold brunette

Graphite Ash is a new brunette colour collection from Alter Ego Italy’s Ash Technofruit range. The three new glossy shades are Chestnut Ash, Dark Blonde Ash and Light Blonde Ash and are perfect for a client who wants a sophisticated look.

Tone up

Aveda Full Spectrum Vibrants is a semi-permanent treatment colour range featuring 11 intense shades. The formulas include a blend of oils such as kukui and jojoba.

Body enhancer

Fat Muk Volume is designed for fine hair. The range includes a weightless shampoo, conditioner and thickening volumiser. This range is perfect for boosting body in your client’s locks. RRP £9.75

Feel lighter

Color.Me by Kevin.Murphy has launched Cream.Lightener Ammonia-Free. The 100% vegan colour lightener is free from harsh chemicals to give clients guilt-free bouncy blonde tresses.

Frizz-free

Matrix Total Results Mega Sleek Mega Varnish is a high shine frizz controlling serum. It absorbs quickly into the hair to keep frizz away and to leave hair feeling soft and sleek.

Luxury oils

Schwarzkopf Professional has introduced Castor Seed Cleansing Oil and Mediterranean Fishing Oil to its Oil Ultime range. The new additions are ideal for busy clients who want a luxury experience during their salon visit. From £18.55

Easy brushing

The WetBrush Pro Shine Enhancer Detangler uses 100% natural boar bristles to glide through hair with no pain. It is also designed to protect the hair against split-ends and breakage.

Flyaways be gone

Helios from ghd, is designed for a speedy blow-dry. The lightweight body, contoured nozzle and ultra-powerful drying technology, it will give your clients smooth and dry hair in minutes.

Up and away

Remi Cachet has launched a hair bun and 24in ponytail hair extension. The hair pieces are made from real human hair and will suit all occasions. £229.99

Concentrated colour

POWER Pure Pigments by Crazy Color is a customisable colouring system with five interchangeable shades. Drop the colour into a selected base and apply to the hair and it will deposit in 60 seconds. RRP £7.99

Blonde ambition

Revlon Professional’s Revlonissimo Colorsmetique range has introduced three new blonde shades and a freezing pure colour shade to personalise colour. The Cold Just Got Cooler shades neutralise brassiness and offer a colour lift for sharp icy blonde hair.

Nourish and fortify

Saco Supernature is a densifying shampoo and conditioner collection with a superfood formula containing boitin, amla and saw palmetto extract. The products are designed to cleanse and strengthen fine, limp and thinning hair. From £19

Bring back moisture

Monat Super Nourish Oil Crème Duo is a replenishing shampoo and conditioner for those wanting super nourished and strong hair. The ingredients include pomegranate seed oil and mango seed butter to strengthen and protect hair from environmental damage. From £32

Hair armour

Argan RainCoat Humidity Shield from Hair Xpertise defends hair against UV damage and frizz. The heat activated technology forms a barrier around your clients’ hair and leaves a silky smooth finish. RRP £8.99

Natural look

Naked Taped from Loxbox Hair extensions are bespoke and handmade wefts that mimic natural hair growth from the root. The extensions are available in 20in pieces and 10 natural shades. From £120

Connect with colour

Joico Love Aura is a new colour collection by brand ambassador Larisa Love. The shades last up to 20 washes and deposit a burst of vibrancy onto the hair. The five bright colours last for 20 shampoos and leave hair looking healthy after each application.

Glossy finish

Authentic Beauty Concept Indulging Fluid Oil is a non-greasy multi-tasking product for all hair types. The vegan-friendly formula contains crambe abyssinica seed oil to seals split ends and boost shine. £31.50

Style fresh

The Fudge Professional Styling range has been given a complete overhaul for 2020 with new packaging and four completely new products – Blow Dry Aqua Primer, Aqua Shine Serum, Curl Revolution Mist and Matte Hed Mouldable.