Alterna announce salon promotions as exclusive distributor

From 1 January 2023, ALTERNA is proud to announce Salon Promotions as the exclusive distributor of ALTERNA in the UK.

Markus Greulich, Commercial Manager EMEA ALTERNA made the announcement saying: “Finding the right partner for our UK audience is a decision of such importance; we’re confident this will be a long and successful relationship.”

Neil Capstick, MD of Salon Promotions added: “We are delighted to be the exclusive distributor for such a high-quality brand and can’t wait to start 2023 as the exclusive distributor in the UK for such a prestigious product brand. We are looking forward to expanding the reach of ALTERNA through lots of different activities and with new launches planned for 2023, it will be a really exciting year.”

This is great news for UK-based salons who are looking to bring ALTERNA onboard for 2023 – simply head to www.salonpromotions.co.uk to sign up for an online account or talk to your local Salon Promotions sales team.

About ALTERNA

ALTERNA transcends ordinary haircare – with healthy, sensorial rituals and skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transform both hair and senses. Whether at the salon where ALTERNA empowers stylists to create experimental, transformational moments or while treating at home, ALTERNA is an essential ritual for people who value self-care and the freedom to express themselves. Did you see Salon Promotions recently celebrated five years of leading educational courses? You can read more about that here.