Alexa chung is l'oréal professionnel's new spokesperson

L’Oréal Professionnel has named British Fashion icon Alexa Chung as its new International Spokesperson for 2018. A fashion designer, TV presenter, model, creative consultant and writer, Alexa Chung is one of the most recognisable style icons of her generation. Alexa will embody two key L’Oréal Professionnel launches: Parisian Nudes, the brand’s new Parisian chic haircolor collection; and Pro Fiber, the brand’s star long-lasting hair repair range that will be updated in 2018. "We are absolutely thrilled to welcome Alexa Chung as our 2018 L’Oréal Professionnel international spokesperson," says Marion Brunet, international general manager at L’Oréal Professionnel. "Alexa truly embodies some of L’Oréal Professionnel’s core values. She believes in the added value of professional hair artistry. And her personality perfectly embodies the L’Oréal Professionnel woman: confident, elegant, impertinent and free." For more information visit lorealprofessionnel.co.uk