Introducing the new backbar range from matrix
Published
21st Feb 2022
by charlottegw
Make the backwash area work for you with four new-look Backbar products for Matrix, including the new hero product, InstaCure porosity neutralising spray. According to recent research*, 52% of clients are looking for add-on services to maintain the visible health of their hair, with 36% opting to have toning treatments.
The four products – designed to Prep, Fill, Edit and Nourish hair types – have been given a makeover but with the great formulas that hairdressers have come to love from Matrix. Now solving any dilemmas at the backwash has never been so easy.
And, keep reading to the end of the article to find out more details on Matrix's Backbar Hero competition, which could see you winning a package of education and key products courtesy of the brand! Closing date is 21 March 2022 – so get involved now!
Prep
Alt Action – Gel formula Clarifying Shampoo that cleanses to help lift away product build-up, leaving hair feeling refreshed.
Fill
Insta Cure – The hero of the range, this porosity smoothing spray is infused with Wheat Protein. This lightweight formula works on sensitive and vulnerable hair to help equalize porosity and smooth the cuticle. Ideal for prepping the hair for toning. Instacure helps to create an even surface for colour applications.
Edit
No Stain – Hair Colour Stain Remover is a colourist’s fast, easy and effective real- life undo button. This formula helps to remove colour stains on skin and can be used on ears, hairline and scalp. (Want some colour trend inspo, courtesy of Matrix? Check these out!)
Nourish
Total Treat – Rich Cream Mask is an intensely nourishing treatment that indulges dry, damaged hair, leaving it feeling luxuriously moisturised and conditioned in just five minutes.
Prices:
Alt Action £14.50/ € 19.00
Instacure £10.00/€ 11.50
No Stain £10.00/€ 11.50
Total Treat £14.50/€ 19.00
HJ X Matrix Unsung Hero Competition!
To celebrate the launch of the range and their hero product, Matrix is looking for the hairdressing community to nominate their unsung heroes. From assistants you couldn’t live without, to stylists who have gone above and beyond, nominate (1) the name of the hair salon, (2) the reason why someone working at that salon deserves to win a prize (without naming the person!) and (3) use the hashtag #MatrixUnsungHero. The closing date is 21 March 2022 and the winner will receive a package of education and key products, courtesy of Matrix. (Please see the Minimum Terms and Conditions** below). Judges will include UK & Ireland ambassador Lisa Farrall, Matrix artist Desmond Murray, Fellowship for British Hairdressing president Ken Picton and HJ editor Charlotte Grant-West.
To learn more, follow @Matrix on Instagram and visit www.matrixhaircare.co.uk
This is a sponsored post in collaboration with Matrix.
UK & ROI residents aged 16+ only. Entries open 09:00 (UK time) on 21 February 2022 until 23:59 (UK time) on 21 March 2022. For a chance to see your unsung hero from the salon professional world receive a prize, state (1) the name of the hair salon, (2) the reason why someone working at that salon deserves to win a prize (without naming the person) and (3) use the hashtag #MatrixUnsungHero, in response to the question "Matrix is looking for unsung heroes of the industry. Someone who has gone above and beyond in the salon or the community – comment below with the name of the salon and why someone at this salon deserves to win" when it appears on the Hairdressers Journal Instagram page at https://www.instagram.com/hairdressersjournal/?hl=en or the Hairdressers Journal Facebook page at https://www.facebook.com/HairdressersJournal . 4 winners to be selected. One will win a bespoke education session at their own salon with one of four artists plus £250 worth of Matrix haircare and styling products (including the four new Backbar products). The three others will each win £150 worth of Matrix haircare and styling products (including the four new Backbar products). The winning entries will be selected by a panel of judges who are looking for someone who has gone above and beyond their job in the salon and the community, through their work with their clients, supporting their team or charity work. Full T&Cs are here. Promoters: Matrix, a trading division of L’Oréal (U.K.) Limited, 255 Hammersmith Road, London W6 8AZ, and Hairdressers Journal, a publication of M Squared Media Limited, Allington House, 25 High Street, Wimbledon SW19 5DX.
* UKI L'Oréal Category Scan, 2020
